Gambling platforms are among the worst technical environments on the web. Odds tables render client-side, game catalogues run to thousands of near-identical URLs, and the CMS is usually locked down by the platform provider.
Your platform provider controls the templates, your WAF blocks half the crawlers, and nobody has looked at what Googlebot actually receives on a market page in two years. Meanwhile forty thousand thin URLs are eating the crawl budget that should be going to pages that earn.
We start here on almost every engagement because it's usually where the cheapest wins are. Removing fifty thousand junk URLs from an index costs nothing in content or links and routinely moves the pages that matter.
Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.
No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.
Crawl, render and log analysis — what the crawler gets versus what the player gets
Prioritised fix list with effort and impact estimates against each item
Implementation, or specifications precise enough for your platform provider
Crawl health, indexation ratio and Core Web Vitals tracked as a trend
Yes. Much of the work becomes specifying exactly what your provider needs to change, in language their engineers will accept — which is a large part of the job in this vertical.
Two weeks for the audit, with the first fixes specified inside the same window.
Either. We'll implement where we have access and specify where we don't.
More than most teams expect. On a large catalogue we routinely find the majority of crawl activity going to pages nobody should ever land on, and reclaiming it moves revenue pages without a single new link.
That's usually the fastest route. We write the ticket, your team ships it, and we verify. Nobody needs to hand over repository access for that to work.
Four commitments that apply to every engagement, written down so you can hold us to them.
You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.
Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.
If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.
We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.
A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.
Request the free audit