A growing share of players now research operators by asking ChatGPT, Gemini or Perplexity rather than by searching. Those answers cite a handful of sources, and if you aren't among them you're invisible regardless of where you rank.
Ask ChatGPT which casino to use in your market and you won't be mentioned. It will cite three comparison sites and a forum thread, none of which are yours, and no amount of ranking first on Google changes that answer.
GEO is mostly an off-site discipline. The models cite comparison sites, forums, review platforms and editorial — not your homepage. Getting into the answer means getting onto those surfaces, which is closer to digital PR than to traditional SEO.
Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.
No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.
Citation baseline across four engines plus the full cited-domain target list
Crawler access, entity and schema remediation — the technical prerequisites
Placement campaign on the specific surfaces the models retrieve from
Share-of-voice reporting by prompt, engine and cited domain
It overlaps heavily and diverges at the edges. The authority signals are shared; the retrieval surfaces and the content formats are not.
Prompt-set sampling across the major models each month, tracking whether you appear, in what position, and which domains get cited instead.
The commercial search terms for GEO services currently sit at near-zero difficulty with very high advertiser cost — which is the signal that demand has arrived before supply has. The same asymmetry applies to being cited.
Overlapping tactics, entirely different targeting. PR chases reach and coverage; GEO chases a specific list of domains that a model is demonstrably retrieving from for your queries. One placement on the right forum can outperform a national feature.
Your competitors become the default answer, and defaults are sticky. The brands that get established as the answer now will be harder to displace later, which is the same dynamic that made early domain authority so valuable.
Four commitments that apply to every engagement, written down so you can hold us to them.
You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.
Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.
If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.
We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.
A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.
Request the free audit