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Home / Industries / iGaming Affiliate SEO

iGaming Affiliate SEO

Affiliate SEO is a different game from operator SEO. You're fighting for the same handful of head terms as every other portal, with no brand search to fall back on and no licence to hide behind.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

You're competing for the same eight head terms as every other portal, with no brand search to cushion you and no licence to lend you authority. Your toplist ordering is commercially necessary and quietly costing you rankings, and your reviews read like everyone else's because they were written from the same brief.

How we approach it

We run affiliate sites ourselves, so this page is not theoretical. We know which toplist formats hold rankings, which bonus page structures get scraped and outranked by their own sources, and where the parasite play still works when a young domain cannot compete directly.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Review and comparison page templates that beat the incumbents on depth, not word count
  • Bonus code and promo page strategy, including the parasite and host layer
  • Toplist architecture that can be re-ordered commercially without tanking rankings
  • Programmatic expansion into long-tail brand and offer terms

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Weeks 1–2

Toplist and template audit, plus a realistic read on which terms you can actually take

Weeks 3–5

Review and comparison templates rebuilt around stated criteria and methodology

Month 2 on

Host and parasite placement for head terms, programmatic build for the long tail

Monthly

Reporting on commercial page rankings, click share and CPA revenue per cluster

Questions we get asked

Can you help a brand new affiliate site?

Yes, and the first six months will lean heavily on host and parasite placement while the domain matures. That's the honest sequence.

Do you work with affiliates competing against your other clients?

We're upfront about conflicts and won't take two sites chasing the same head terms in the same market.

What about our existing toplist commercial logic?

It stays yours. We work out how to express your commercial ordering in a structure search engines still reward.

We rank fine but revenue is flat. Is SEO the problem?

Usually not. When traffic is healthy and revenue isn't, the constraint is almost always toplist structure, page intent mismatch or the conversion path — and we'd rather fix that than sell you more traffic.

Will you take a competitor of ours?

Not one chasing the same head terms in the same market. We'll tell you at the first call whether there's a conflict rather than discovering it three months in.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit