AI Overviews sit above position one and answer the question before anyone scrolls. For informational gambling queries — how bonuses work, whether a site is licensed, what wagering means — they now absorb most of the click.
An AI Overview now sits above your number one ranking and answers the question before anyone scrolls. On your informational terms the click has gone, and Google is frequently citing a site that doesn't rank on page one at all.
The uncomfortable part is that ranking first does not get you cited. Google frequently pulls from position six or from a site that doesn't rank on the page at all. Optimising for Overviews means writing passages that can stand alone as an answer — which is a different craft from writing a page that ranks.
Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.
No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.
Query-set mapping: which of your terms trigger an Overview and which don't
Source pattern analysis — which domains Google pulls from in your category
Passage-level restructuring on the pages worth being cited from
Overview appearance tracking plus the click impact on affected terms
On informational ones, constantly. On transactional ones — 'best casino bonus', 'sign up offer' — far less often, because Google suppresses Overviews on many YMYL commercial terms. That split shapes where we focus.
It can. Being cited beats being omitted, but on queries where the Overview fully answers the question the honest move is to shift your content toward terms where it doesn't.
Weekly, sometimes daily. We re-sample the query set monthly rather than treating any single reading as fixed.
No, but you should know which of it will never earn a click again and weight your investment accordingly. Some of that content is now a citation and brand play rather than a traffic play.
Frequently not. Google regularly pulls from position six or from a page that isn't ranking at all, which is why this needs treating as a separate discipline rather than a ranking by-product.
Four commitments that apply to every engagement, written down so you can hold us to them.
You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.
Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.
If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.
We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.
A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.
Request the free audit