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Home / Services / AEO — Answer Engine Optimization

Answer Engine Optimization

AEO is the on-site half of AI visibility. If your markup is inconsistent and your entity is ambiguous, models will quote a competitor who made themselves easier to parse.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Your structured data contradicts itself. The Organization block says one thing, the footer says another, half your pages carry review markup with no reviews behind it, and three of the four major AI crawlers are being refused at the firewall without anyone noticing.

How we approach it

This is unglamorous work and it's the reason some brands get quoted accurately while others get quoted wrong or not at all. It's also the cheapest part of AI visibility to fix.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Schema architecture across Organization, Product, FAQ, Review and Breadcrumb types
  • Entity disambiguation so your brand resolves cleanly against similarly named operators
  • Answer-shaped content: question as heading, direct answer in the first fifty words, detail after
  • llms.txt, structured feeds and machine-readable surfacing of your key facts

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Week 1

Schema, entity and crawler access audit with everything contradictory flagged

Weeks 2–3

Schema architecture rebuilt so every block agrees with every other block

Weeks 3–5

Answer-shaped content restructuring on the pages models are most likely to quote

Monthly

Validation monitoring plus how accurately the models now describe you

Questions we get asked

Does schema still matter if rich results are shrinking?

More than before. Rich results were one use of structured data; machine comprehension is now the bigger one.

How is AEO different from GEO?

AEO is what you change on your own site. GEO is what you change everywhere else. You need both.

Can you audit what we have?

Yes, and it's included in the free audit.

Is review schema safe on a casino site?

Self-serving review markup is a manual-action risk in this vertical and we won't implement it where the reviews aren't genuine. Where they are, we'll implement it defensibly.

How quickly does AEO work show up?

Crawler access fixes can change retrieval within weeks. Entity consolidation takes a couple of quarters to register properly. We sequence them in that order for a reason.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit