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Home / Industries / Forex & Trading SEO

Forex & Trading SEO

Forex and prop trading share iGaming's problems — restricted ad channels, aggressive competitors, regulator scrutiny and a link market full of things that will get you penalised.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Finance content is held to a higher standard than gambling content, and the link tactics that survive in casino will get you buried here. Most brokers arrive having done exactly what worked in iGaming and wondering why their rankings went backwards.

How we approach it

Google applies stricter quality standards to financial content than to gambling, which means the authorship, sourcing and accuracy layer matters more here than anywhere else we work. The link tactics that survive in casino will not survive in forex.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Broker comparison and spread and fee pages built for a high-intent researcher
  • Regulation and licensing content by jurisdiction, which is most of the trust signal
  • Prop firm challenge and payout content, currently the fastest-growing sub-segment
  • YMYL-aware content standards, since finance is held to a higher bar than gambling

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Weeks 1–2

YMYL content audit covering authorship, sourcing and accuracy standards

Weeks 3–5

Broker comparison, spread and fee page architecture built for high-intent research

Month 2 on

Regulation and licensing content by jurisdiction, plus prop firm challenge content

Monthly

Reporting on qualified traffic, account applications and funded accounts

Questions we get asked

Why does an iGaming agency do forex?

The affiliate structure, compliance constraints and link market are near-identical. The players are often literally the same people.

Is forex harder than casino?

Different rather than harder. Lower link competition, much higher content quality bar.

Do you work with prop firms?

Yes, and it's currently the most under-served part of the segment.

Why does an iGaming agency work in forex?

Same affiliate structures, same restricted ad channels, same link market, frequently the same customers. What differs is the content quality bar, and we treat that as the constraint it is.

Is the prop firm space worth entering?

It's the most under-served part of the segment right now. Search demand has grown far faster than the quality of the content answering it, which is the clearest opening we see in the vertical.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit