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Home / GEO & AEO / AI Crawler Access & llms.txt

AI Crawler Access & llms.txt

A surprising share of iGaming sites block GPTBot, ClaudeBot, PerplexityBot or CCBot — usually by inheriting a restrictive robots.txt from a platform provider or a WAF rule nobody reviewed.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Your firewall is refusing GPTBot and PerplexityBot and nobody knows when it started. Every placement campaign you run is undermined by models being unable to fetch your site when they try to verify a claim about you.

How we approach it

This is the cheapest work in the whole GEO programme and it gates everything else. There is no point running placement campaigns if the engines can't fetch your site when they try to verify a claim about you.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Crawler access audit across every major AI user agent
  • WAF, Cloudflare and bot-management rules that silently block retrieval
  • llms.txt authored and maintained, pointing at the content you want quoted
  • Server-log verification that the crawlers are actually arriving and succeeding

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Days 1–2

Access audit across every major AI user agent

Days 3–5

WAF, Cloudflare and bot management rule review and remediation

Week 2

llms.txt authored and deployed, pointing at what you want quoted

Monthly

Server log verification that the crawlers are arriving and succeeding

Questions we get asked

Should we allow AI crawlers at all?

If you want to be cited, yes. Blocking is a defensible choice for publishers protecting paid content; for an operator trying to acquire players it's self-harm.

Does llms.txt actually do anything yet?

Adoption is partial and it isn't a ranking factor. It's cheap, it's a clear signal of intent, and it costs an afternoon.

Will Cloudflare's bot rules block these?

Frequently, and by default in some configurations. It's the first thing we check.

Should we allow AI crawlers if they don't send traffic?

If you want to be cited, yes. Blocking makes sense for publishers protecting paid content. For an operator trying to acquire players it's self-harm.

Does llms.txt do anything yet?

Adoption is partial and it isn't a ranking factor. It costs an afternoon, it signals intent clearly, and the downside is zero. We'd do it and not think about it again.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit