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Home / GEO & AEO / Perplexity & Gemini Visibility

Perplexity & Gemini Visibility

Perplexity cites heavily and transparently, which makes it the easiest engine to influence and the best place to see whether your off-site work is landing. Gemini leans on Google's index and its own entity understanding, so the work there looks more like classic authority building.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Perplexity shows exactly which sources it used and none of them are yours. Gemini leans on Google's entity understanding of your brand, which is currently confused with a similarly named operator in another market.

How we approach it

We treat Perplexity as the test environment. It publishes its sources, so you can see within days whether a placement is being retrieved — and what works there usually points at what will eventually work elsewhere.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Perplexity citation tracking — it shows its sources, so the feedback loop is fast
  • Gemini and Google entity alignment via Knowledge Graph and Business Profile signals
  • Comparison and listicle placement, which Perplexity favours disproportionately
  • Per-engine reporting, because a tactic that moves one often does nothing for the other

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Week 1

Per-engine baseline with Perplexity citation tracking as the fast feedback loop

Week 2

Entity alignment audit across Knowledge Graph and Business Profile signals

Month 1 on

Comparison and listicle placement, weighted toward what Perplexity favours

Monthly

Per-engine reporting, because a tactic that moves one often does nothing for another

Questions we get asked

Which engine matters most for iGaming?

ChatGPT by volume, Perplexity by measurability, Gemini by proximity to Google. The programme covers all three because the off-site work overlaps heavily.

Why does Perplexity cite forums so much?

It weights recency and consensus. For 'is this casino legit' style questions, forums are where the consensus lives.

Does Gemini visibility follow from Google rankings?

Partly. Entity clarity matters more than position — brands with a clean Knowledge Graph entity get surfaced above better-ranking competitors regularly.

Why treat Perplexity as the test bed?

Because it publishes its sources. You can see within days whether a placement is being retrieved, which makes it the cheapest way to learn what will eventually work on engines that don't show their working.

Our Knowledge Graph entry is wrong. Can that be fixed?

Usually, through corroboration rather than through a form. Getting enough independent sources stating the same correct facts is what eventually moves it.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit