A CPA network sells to two audiences at once, and they search completely differently. Affiliates look for payout terms and reliability; advertisers look for traffic quality and volume.
Your site sells to advertisers and ignores affiliates entirely, so affiliate acquisition runs on conference budgets and personal relationships. Meanwhile affiliates researching networks are reading forum threads about payment reliability, and you have no presence in any of them.
Most network sites are built entirely for the advertiser and leave the affiliate acquisition to conferences and word of mouth. Search is a cheaper affiliate acquisition channel than any event you'll sponsor, and it runs all year.
Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.
No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.
Dual-audience audit separating advertiser-side from affiliate-side demand
Offer, vertical and geo landing page architecture that stays indexable at scale
Payment terms and reliability content, plus affiliate forum reputation work
Reporting on affiliate signups by source and advertiser enquiry volume
Both. The tactics are B2B, the context is iGaming, and conflating the two is why generalist B2B agencies struggle here.
Yes — for a network it's often the single highest-leverage off-site work available.
Yes, including making a large, frequently changing offer catalogue indexable without creating thin pages.
Substantially, and it runs all year. A single conference stand typically costs more than a quarter of search work, and the search work keeps producing after the event ends.
Yes, with the right architecture. The usual failure is generating a thin page per offer; the fix is aggregating at vertical and geo level and letting individual offers live inside those.
Four commitments that apply to every engagement, written down so you can hold us to them.
You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.
Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.
If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.
We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.
A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.
Request the free audit