Gambling sites are among the worst offenders for broken, partial or contradictory structured data. Ratings marked up on pages with no reviews, Organization blocks that disagree with the footer, game pages with no markup at all.
Your markup says you're in one country, your footer says another, your game pages carry no markup at all, and a validator throws eleven errors on the homepage. A model resolving that ambiguity will quote whoever was clearer.
Rich results were the old reason to care about schema. Machine comprehension is the bigger one now: if your markup says one thing and your content says another, a model resolves the ambiguity by quoting someone clearer. Consistency matters more than coverage.
Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.
No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.
Full markup audit with every contradiction and validation error catalogued
Schema architecture specified across Organization, Product, FAQ and Breadcrumb
Implementation and validation, template by template
Validation monitoring, because platform updates break markup silently
Self-serving review markup is a manual-action risk in this vertical. We implement it only where the reviews are genuine and the implementation is defensible.
Organization for entity clarity and FAQPage for retrieval. Everything else is secondary for AI visibility.
Yes, and it's part of the free audit. Most sites we look at have at least one block contradicting another.
More than before. Rich results were one use of structured data; machine comprehension is the bigger one, and it rewards consistency over coverage.
Organization for entity clarity and FAQPage for retrieval. Everything else is secondary, and most sites get both of those wrong.
Four commitments that apply to every engagement, written down so you can hold us to them.
You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.
Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.
If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.
We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.
A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.
Request the free audit