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Home / GEO & AEO / Entity SEO & Corroboration

Entity SEO & Brand Corroboration

Models and search engines both work from entities, not strings. If your brand name is ambiguous, inconsistently described, or corroborated by nothing outside your own domain, you're a weak entity — and weak entities get skipped.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Ask a model to describe your brand and it hedges, or confuses you with another operator, or states your licensing incorrectly. Nothing outside your own domain corroborates who you are, which makes you a weak entity — and weak entities get skipped.

How we approach it

This is the least visible work we do and the one with the longest tail. A brand that is unambiguously understood gets cited, surfaced and disambiguated correctly for years afterwards, and competitors can't take it from you the way they can take a ranking.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Entity audit: how search engines and models currently describe your brand, and how wrong they are
  • Naming lock and self-description consistency across every property you control
  • Foundational profile build across the 30–50 sources that carry entity weight
  • Corroboration campaigns so independent sources repeat the same facts about you

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Weeks 1–2

Entity audit: how engines and models currently describe you, and where they're wrong

Weeks 3–4

Naming lock and self-description consistency across every property you control

Month 2 on

Foundational profile build and corroboration campaign across weighted sources

Quarterly

Re-audit of how accurately you're now described, engine by engine

Questions we get asked

How do we know if our entity is weak?

Ask a model to describe your brand. If it hedges, confuses you with another operator, or gets your licensing wrong, the entity layer is the problem.

How long does entity work take?

Two to three quarters for the foundation to register, and it compounds from there.

Does this help traditional rankings?

Yes. Entity strength has been a ranking input for years — AI visibility just made the payoff more obvious.

How long until entity work pays off?

Two to three quarters before it registers properly, and then it compounds for years. It's the least visible work we do and the hardest for a competitor to take away from you.

Does this help classic rankings too?

Yes. Entity strength has been a ranking input for a long time — AI visibility just made the return on it obvious.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit