Your players are increasingly asking a model which casino to use rather than searching for one. Those answers cite a handful of sources, and if you are not among them you are invisible regardless of where you rank. This is the programme that fixes that.
AEO is the on-site half — schema, entity clarity, answer-shaped content, crawler access. It decides whether a machine can parse you and quote you accurately. It is cheap, technical, and almost entirely within your control.
GEO is the off-site half — getting your brand onto the third-party surfaces models actually retrieve from. Comparison sites, forums, review platforms, editorial. It is closer to digital PR than to traditional SEO, and it is where the real work is.
Doing one without the other fails in a predictable way. AEO alone makes you parseable but never retrieved. GEO alone gets you mentioned and then misquoted.
Three pillars and eight supporting disciplines. Most engagements start with the citation audit and the crawler access check.
Getting cited when a player asks a model which casino to use.
PILLARThe schema and entity plumbing that decides whether a machine quotes you correctly.
PILLARMonthly share of voice across the models your players are asking.
01Earning a place in the answer Google now puts above your ranking.
02The single largest AI surface, and the one that will not cite your homepage.
03Two engines with very different retrieval habits, and neither behaves like Google.
04The machine-readable layer that decides whether you get quoted accurately.
05Making your brand one coherent thing that machines can resolve without guessing.
06The technical prerequisite. Most gambling sites are accidentally blocking the crawlers they need.
07Find out what the models currently say about you. Free, and yours to keep.
08Affiliates are what the models cite. That is both the threat and the opening.
Four commitments that apply to every engagement, written down so you can hold us to them.
You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.
Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.
If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.
We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.
It overlaps heavily and diverges at the edges. The authority signals are shared — a brand with strong entity presence and real third-party coverage wins in both. The retrieval surfaces and the content formats are not shared, and that is the part agencies rebranding their SEO deck are missing.
A fixed prompt set run across ChatGPT, Gemini, Perplexity and AI Overviews each month. We report whether you appear, in what position within the answer, and which domains were cited instead. The cited-domain list is the output that makes the rest actionable.
The pricing says otherwise. Advertisers are paying $12–25 a click for GEO and AEO service terms that rank at near-zero difficulty, which is the classic signature of demand arriving ahead of supply. The same asymmetry applies to being the brand that gets cited.
They will. Everything in this programme — entity clarity, schema accuracy, third-party coverage, crawler access — was worth doing for classic search before AI answers existed and will still be worth doing after the current retrieval architecture is replaced. We do not build anything that only works on one engine's current behaviour.
The free citation audit covers your prompt set across four engines, the full list of domains cited instead of yours, and the crawler and schema checks that might be blocking you.
Request the citation audit