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Home / Services / Brand Protection

Brand Protection

For most operators the single biggest organic leak is their own brand search. Clone sites, affiliate redirects and mirror domains sit on page one of your own name and take deposits that were already yours.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Search your own brand name. Somewhere on page one is a clone site, a mirror domain, or an affiliate redirecting your players to a competitor for a revenue share. You're paying to create that demand and someone else is collecting it.

How we approach it

This is usually the fastest ROI available to an established operator, because the demand already exists and is being intercepted. You're not building traffic, you're stopping a leak.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Branded SERP audit across every market you operate in
  • Identification of clone sites, phishing mirrors and misdirected affiliate traffic
  • Takedown and legal escalation support where infringement is clear
  • Owned properties built to occupy the branded SERP positions you can't take directly

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Week 1

Branded SERP audit across every market, with each offending result categorised

Week 2

Evidence pack for takedowns plus a plan for the positions you can occupy directly

Month 1 on

Takedown escalation, owned property build-out and SERP reclamation

Monthly

Branded SERP occupancy, leakage estimate and recovered deposit volume

Questions we get asked

How quickly does this work?

Faster than anything else we do. Branded terms are low competition by definition — the problem is occupancy, not difficulty.

Can you handle takedowns?

We handle identification, evidence and escalation, and coordinate with your legal counsel for the filing itself.

What if the offenders are our own affiliates?

Common, and usually a programme-terms problem rather than a legal one. We'll document it so you can enforce.

How much is this actually costing us?

We'll quantify it in the audit. Operators are routinely surprised — the leak is usually larger than any single acquisition channel they're funding.

Some of the offenders are our own affiliates. Now what?

That's a programme terms problem rather than a legal one, and it's extremely common. We document it so your affiliate manager can enforce with evidence rather than suspicion.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit