INDUSTRIES

Casino SEOSports Betting SEOCrypto Casino SEOPoker SEOeSports Betting SEOLottery & Bingo SEOiGaming Affiliate SEOCPA Network SEOSweepstakes & Social CasinoForex & Trading SEO

SERVICES

Technical SEOContent & AuthorityiGaming Link BuildingGEO — Generative Engine OptimizationAEO — Answer Engine OptimizationLLM Visibility TrackingParasite & Host StrategyBrand ProtectioniGaming SEO AuditCasino PPCDigital PRMigrations & Recovery

COMPANY

About Wave DigitalCase studies

GEO & AEO

GEO & AEO overviewGEO — Generative Engine OptimizationAEO — Answer Engine OptimizationLLM Visibility TrackingAI Overviews OptimizationChatGPT VisibilityPerplexity & Gemini VisibilitySchema & Structured DataEntity SEO & CorroborationAI Crawler Access & llms.txtAI Citation AuditGEO for Affiliates
Home / Services

What we do

Twelve services, one vertical. Search and AI visibility run as a single programme, because the authority signals that feed one feed the other — and most agencies are still selling you only half of it.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

Search, AI and the work that feeds both

The three highlighted below are where the demand has arrived before the supply has.

01

Technical SEO

Rendering, crawl budget and indexation on platforms you only half control.

02

Content & Authority

Clusters that lift a whole vertical, not isolated posts that rank once.

03

iGaming Link Building

Direct publisher placements in a vertical where most of the supply is poison.

04

GEO — Generative Engine Optimization

Getting cited when a player asks a model which casino to use.

05

AEO — Answer Engine Optimization

The schema and entity plumbing that decides whether a machine quotes you correctly.

06

LLM Visibility Tracking

Monthly share of voice across the models your players are asking.

07

Parasite & Host Strategy

Where to publish while your own domain is too young to compete.

08

Brand Protection

Reclaiming your own branded SERP from clones, squatters and affiliates redirecting your players.

09

iGaming SEO Audit

The starting point for every engagement, and free.

10

Casino PPC

Paid acquisition through the channels that still accept gambling.

11

Digital PR

Earned coverage that builds links, entity strength and AI citations at once.

12

Migrations & Recovery

Domain moves, rebrands, and diagnosing what went wrong after a core update.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers.

Request the free audit