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Home / Services / iGaming SEO Audit

iGaming SEO Audit

Before anyone quotes you a retainer you should know what's actually wrong. The audit covers technical debt, content gaps, your live link profile and your current standing inside AI answers.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Every agency you've spoken to wants a retainer commitment before they'll tell you what's wrong. You're being asked to buy a solution before anyone has diagnosed the problem.

How we approach it

You keep the audit whether or not you work with us. If the answer is that you don't need an agency yet, we'll say so — it's cheaper for both of us than a retainer that was never going to work.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Technical: crawl, render, index, speed and international configuration
  • Content: cluster coverage and the keyword gap against whoever is outranking you
  • Links: profile quality, toxicity exposure and the gap to the sites above you
  • AI: baseline citation share across four engines

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Days 1–3

Technical crawl, render analysis and index health

Days 3–5

Content gap and keyword analysis against whoever is outranking you

Days 5–7

Link profile review plus an AI citation baseline across four engines

Delivery

A prioritised findings document you keep, whether or not you hire us

Questions we get asked

Is it really free?

Yes. It takes us about two days and it's how we decide whether we want the engagement as much as how you decide.

How long does it take?

Five to seven working days from access.

What access do you need?

Search Console and analytics read access ideally. We can run a reduced version from public data alone.

What's the catch?

There isn't one, but there's a filter. The audit is how we decide whether we want the engagement as much as how you decide. Sometimes the honest answer is that you don't need us yet, and we'd rather say that than sell a retainer that won't work.

Will you just tell us everything is broken?

No. Manufactured urgency is the oldest trick in this industry. If your technical foundation is sound we'll say so and point the budget at whatever the actual constraint is.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit