INDUSTRIES

Casino SEOSports Betting SEOCrypto Casino SEOPoker SEOeSports Betting SEOLottery & Bingo SEOiGaming Affiliate SEOCPA Network SEOSweepstakes & Social CasinoForex & Trading SEO

SERVICES

Technical SEOContent & AuthorityiGaming Link BuildingGEO — Generative Engine OptimizationAEO — Answer Engine OptimizationLLM Visibility TrackingParasite & Host StrategyBrand ProtectioniGaming SEO AuditCasino PPCDigital PRMigrations & Recovery

COMPANY

About Wave DigitalCase studies

GEO & AEO

GEO & AEO overviewGEO — Generative Engine OptimizationAEO — Answer Engine OptimizationLLM Visibility TrackingAI Overviews OptimizationChatGPT VisibilityPerplexity & Gemini VisibilitySchema & Structured DataEntity SEO & CorroborationAI Crawler Access & llms.txtAI Citation AuditGEO for Affiliates
Home / Services / iGaming Link Building

iGaming Link Building

The gambling link market is largely a marketplace economy selling the same footprints to everyone. Buying from it is how sites acquire the exact link profile Google is looking for when it applies a penalty.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

You've been buying from the same marketplaces as everyone else, which means you're assembling the exact footprint Google looks for when it decides to act. Your competitors have the same links from the same sites, and none of you can explain what any of them are doing.

How we approach it

Our filter is simple: if we wouldn't point a link at our own revenue sites, you don't get it either. That rules out most of what gets sold in this vertical, which is the point.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Direct relationships with iGaming and mainstream publishers, not marketplace inventory
  • Every link named, priced and reported — you see the site before it's bought
  • Anchor text distribution modelled against what's already ranking, not against a template
  • Digital PR angles that earn links from outlets that don't sell them

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Week 1

Profile audit, toxicity exposure and the honest gap to whoever outranks you

Week 2

Target list and anchor distribution modelled on what's actually ranking

Monthly

Placements negotiated, delivered and reported individually — site, price, anchor

Quarterly

Profile health review and a recalibration of the anchor mix

Questions we get asked

How many links per month?

We quote a budget and a quality floor, not a count. Counting links is how agencies justify buying cheap ones.

Do you use PBNs?

Not on client sites. The risk sits with you and the upside is temporary.

Can you fix an existing toxic profile?

Yes — audit, disavow where warranted, then rebuild. Usually a two-quarter job.

Why won't you quote a number of links per month?

Because counting links is how agencies justify buying cheap ones. We quote a budget and a quality floor; some months that's four placements, some months it's eleven.

What happens if a link we bought gets the host penalised?

We monitor placements and replace anything that degrades. That's part of the retainer, not a change order.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit