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Home / Services / Migrations & Recovery

Migrations & Recovery

Most gambling traffic losses are misdiagnosed. Operators assume a penalty when the cause was a migration error, or assume an algorithm update when the cause was a link profile that finally caught up with them.

iGaming onlyWe take no clients outside the vertical
Operator-ownedWe run seven of our own properties
30-day rollingNo annual lock-in, ever
You get the operatorNo account manager layer

THE PROBLEM

Traffic dropped and everyone has a theory. The agency blames an algorithm update, the developers blame the agency, and three months have gone by without anyone establishing what actually happened.

How we approach it

We'll also tell you when the answer is not to migrate. Rebrands and domain moves are the single most common way an operator destroys years of accumulated authority for reasons that turn out to be cosmetic.

Everything here runs on the same reporting as the rest of our work: first-time deposits, cost per acquisition and lifetime value, with rankings treated as an input rather than the result. You will work directly with the person doing the work, and you can end the engagement on thirty days' notice at any point.

What's included

  • Pre-migration planning, redirect mapping and post-launch monitoring
  • Core update diagnosis separating algorithmic loss from technical and manual causes
  • Manual action assessment and reconsideration support
  • Link profile remediation where that's the actual cause

Who this is for

What actually lands, and when

No discovery phase that produces a deck. The first deliverable is in your hands inside two weeks.

Week 1

Diagnosis: algorithmic, technical, manual or self-inflicted, with evidence

Week 2

Recovery plan, or an honest assessment that recovery isn't realistic

Weeks 3 on

Remediation — technical, content or link profile depending on cause

Monthly

Recovery tracking against the pre-loss baseline, segment by segment

Questions we get asked

We lost traffic after an update. Can you recover it?

Sometimes. The first job is diagnosis, because recovering from the wrong cause wastes a quarter.

How risky is a domain migration?

Manageable with planning, severe without. The loss is usually irreversible when it happens.

Do you handle manual actions?

Yes, including the remediation work that has to happen before reconsideration is worth filing.

Can you guarantee recovery?

No. Some losses are recoverable, some aren't, and agencies who promise otherwise are selling hope. What we can guarantee is a correct diagnosis before anyone spends money on a fix.

We want to rebrand onto a new domain.

Then the first thing we'll do is try to talk you out of it, and if the reasons hold up we'll plan it properly. Domain moves are the most common way operators destroy years of accumulated authority for cosmetic reasons.

How we work with you

Four commitments that apply to every engagement, written down so you can hold us to them.

Every link named and priced

You see the site, the anchor and the cost before anything is bought. No monthly link count standing in for a strategy, and nothing we would not point at our own revenue.

Reporting on deposits, not sessions

Dashboards tied to first-time deposits, cost per acquisition and lifetime value. Rankings are an input we manage; they are not what we ask you to judge us on.

We will tell you when the answer is no

If the audit says you do not need an agency yet, or that a migration you are planning is a bad idea, you will hear it. A retainer that was never going to work costs us more than it costs you.

No conflicts inside your market

We will not take two clients chasing the same head terms in the same market. If there is a conflict you will hear about it on the first call, not three months in.

Send us your SERP. We'll tell you the truth.

A free audit covering technical debt, your live link profile, the keyword gap against the operators beating you, and where you currently sit inside AI answers. You keep it either way.

Request the free audit