The business scene in Tampa has been growing every year. The city is home to seven Fortune 500 companies, is seeing ongoing population growth, and has more small businesses opening each year.
But even with this growth, you still need a marketing strategy to reach your target customers. One of the best ways to target them is to use search engine optimization or SEO. This is a digital marketing strategy that aims to generate traffic from Google, Yahoo, and Bing by placing in the top results for searches relevant to your business.
SEO Plays into How Consumers Find Businesses in Tampa
It’s important to be aware of how consumers find businesses in their local city. They start their search by going to search engines like Google to find businesses near where they live. Then they start evaluating their choices from the search results.
With the help of a Tampa SEO company, you can make sure your business listing shows up in the search results when your target customer makes a search relevant to your business. For example, if somebody searches for “Tampa plumbing services,” your site or Google My Business will show up in the top listings. There will be other important information offered to the person such as photos, store hours, driving directions, menus, and more.
Our link building services are performed by digital experts that are adept in content marketing, PR and SEO. We ensure that your company gets the organic leads it deserves.
The Benefits of Investing in SEO
You may be wondering why you should invest in SEO rather than other marketing strategies. Here are a few reasons why it’s a worthwhile investment:
Getting top rankings for your most important and relevant local searches related to your business will help your business get noticed in Tampa. People associate credibility and trust with the top search engine results on Google. This is especially the case because Google will provide ratings, reviews, and other helpful information.
It Helps You Stay Competitive
If you don’t take local SEO seriously, you can bet your competitors will. Your competitors will get an edge over you if they’re showing up at the top of the search results and you aren’t. This momentum will slowly build and you’ll start to lose customers to other businesses.
SEO Provides a Strong ROI
At the end of the day, you want to invest in an advertising or marketing campaign that provides a strong return on investment. SEO has been proven to provide a strong ROI for many local businesses.
SEO Supports Your Other Marketing Efforts
Even if you are advertising and/or marketing in other channels, people will often go online to look up your business. They want to see that your business is credible. They also want to find your business information, read reviews, and look for ratings.
It’s Essential Based on Consumer Behavior
As mentioned earlier, people find businesses in Tampa by going to the search engines and looking for businesses near their area. You want to tap into this consumer behavior to generate targeted leads and customers. With other marketing strategies, you are trying to get people to pay attention to your message. With SEO, you are appearing in front of people that are already looking for your products and services.
At Wave Digital, we offer numerous digital marketing solutions to help companies scale by bringing in more organic traffic. To improve your reach and get you more website visitors, we use link-building (think of it like little signposts that lead back to your site).
Short-term goals expect accomplishment in a short period of time, such as trying to get a bill paid in the next few days.
How Does SEO Work?
SEO is divided into on-page and off-page factors. These factors are used by the search engines to rank your website. You need to work on both to see good results from your campaign.
On-page factors are all about how you optimize your webpage. Elements like SEO tags, keywords, descriptions, and loading time are involved. On the other hand, off-page factors are all about how many citations you have for your business and links that are pointing back to your website.
How Do You Find a Good SEO Company to Work With?
The challenge with SEO is that most business owners do not have the time or knowledge to build a campaign themselves. This is where an SEO company Tampa can help. A good agency can run and manage your SEO campaign while you put your focus on growing and operating your business as usual.
The question is how do you find the best SEO company Tampa? Here are some qualities you want to look for:
Make sure the SEO company Tampa has experience. You want to see that they’ve worked for clients in different industries and have been in the business for several years.
An Established Portfolio
You want to get an idea of the campaigns the Tampa SEO company has worked on.
An Emphasis on Results
At the end of the day, you want to see results. The company should focus on providing the results rather than traffic.
Make sure the company is transparent about what it takes to create a winning campaign. You want a clear timeline and a breakdown of the strategy that will be used.
Let Wave Digital Be Your SEO Partner
Wave Digital has helped clients across many industries generate leads, increase sales, and grow their businesses with SEO. If you’re looking for the best SEO company Tampa, look no further. Look at the results we’ve created for our clients’ SEO campaigns.
Schedule your free consultation with us today to get an assessment of your website and get a clear idea of we’ll approach your campaign. You can also contact us here if you have any general questions about our services.