1. Local Branding
Getting top rankings for your most important and relevant local searches related to your business will help your business get noticed in Tampa. People associate credibility and trust with the top search engine results on Google. This is especially the case because Google will provide ratings, reviews, and other helpful information.
2. SEO Supports Your Other Marketing Efforts
Even if you are advertising and/or marketing in other channels, people will often go online to look up your business. They want to see that your business is credible. They also want to find your business information, read reviews, and look for ratings.
3. It’s Essential Based on Consumer Behavior
As mentioned earlier, people find businesses in Tampa by going to the search engines and looking for businesses near their area. You want to tap into this consumer behavior to generate targeted leads and customers. With other marketing strategies, you are trying to get people to pay attention to your message. With SEO, you are appearing in front of people that are already looking for your products and services.
4. It Helps You Stay Competitive
If you don’t take local SEO seriously, you can bet your competitors will. Your competitors will get an edge over you if they’re showing up at the top of the search results and you aren’t. This momentum will slowly build and you’ll start to lose customers to other businesses.
5. SEO Provides a Strong ROI
At the end of the day, you want to invest in an advertising or marketing campaign that provides a strong return on investment. SEO has been proven to provide a strong ROI for many local businesses.