Shopify is one of the world’s most leading and widely-used e-commerce platforms used by online sellers to set up their online retail businesses with over millions of stores and counting. Apart from its user-friendly interface, attractive templates, and the effortless way to sell goods, Shopify has a reliable SEO functionality and a great app store, which provides everything your site needs to compete well in search.
What is Shopify SEO?
Shopify SEO basically means search engine optimization improvements that are more unique to Shopify than other sites — it is the process of enhancing the quality and quantity of visitors from organic search engines to your Shopify store. It also helps search engines understand the products you sell and determine how legitimate your website is, so they can boost your organic search result ranking.
Shopify SEO also improves your visibility without advertising, increases your click-through rate by displaying your website in relevant search results, and increases your conversion rate and reduces your bounce rate by sending you qualified leads.
Why is it Important to Practice SEO for Your Shopify Store?
1. Compete With Your Rivals and Increase Your Search Engine Ranking
Who wouldn’t want to stay ahead of the curve in today’s saturated markets? Implementing SEO services on Shopify helps you tip the scales to your advantage. If your competition uses the latest SEO tools to rank in Google and other major search engines, you’ll lose a significant amount of business. However, it is never too late to adopt better SEO strategies — SEO is not a one-time method – it’s an ongoing process. If you have experts consistently working to keep your webstore at the top of the stack, you would automatically emerge as the go-to store for your product or service.
2. Establish Your Brand as an Authority
When you search for any product or service on Google, the first page of results will always contain well-established brand names. These are the companies that people trust and have limitless potential for long-term growth. Simply selling a product or a service is not enough — You must establish your brand as a reputable, reliable resource to succeed as a business.
3. Boost Sales and Website Traffic
Opening a store is not enough — you need to market it to ensure customers will be able to find your store. Even if a customer finds your store via other channels — social media, for example — they’re still probably going to Google your company to make sure it’s legitimate. Shopify SEO not only increases sales by rerouting traffic to your store through organic search, but it also boosts sales by giving potential customers peace of mind.
4. Affordable and Effective Marketing
It’s no secret that it’s challenging to reach a target audience. Advertising often requires a big budget, and there’s no guarantee that your campaign will be successful. And while casting a wide net is one approach, you’re going to catch more fish if you know where they hang out. SEO is an incredibly powerful marketing tool that ensures that you keep getting new customers without having to rely on obsolete strategies like cold calls or unsolicited emails.
5. Better Website Functionality
Built-in Shopify SEO services streamline your website, boost loading speeds, and make your site responsive across all devices. Getting rid of unnecessary fluff is a significant part of any effective SEO campaign. It’s important that search engine algorithms can crawl every aspect of your website quickly and easily – plus, your customers get to enjoy a better browsing experience.
6. Shopify SEO Services for Social Media Integration
Share your web content to your loyal and potential customers through social media sites, like Facebook. They are also a type of search engine, so you need Shopify SEO Services for proper social media integration. This will help you gain the benefits of both social media marketing and SEO for a successful Shopify business.
Should I hire an SEO Agency?
The real question is, does anyone on your team know about SEO?
An SEO campaign includes keyword research, technical website changes, speed optimization, ongoing content plan, link building, URL optimization & updates, monthly SEO reports, and more. This isn’t a one-time deal. SEO is a long and continuous process for a single person to undertake. You need to stay on top of the latest algorithm changes and ensure you make the necessary changes ASAP.
Even if you do, do you have the time to implement an SEO campaign on your own? It can be tough to commit to it while running a business — that’s just impossible. Your SEO campaign should be given all the attention it deserves to create great results for your company.
Therefore, your best bet is to hire an SEO agency. They know the ins and outs of an effective campaign and will be able to implement all your strategies for you. They will also continuously update your campaign so that the only thing you need to focus on is running your business and dealing with more conversions because of your new SEO campaign!
What can we do for you?
No matter what your business type — B2B, B2C, service, e-commerce, or brick and mortar store — The Wave Digital can produce real results. By real results, we mean page 1 rankings for multiple landing pages and targeted keywords.
When you hire us, you hire people who live and breathe eCommerce — we have the knowledge, expertise, and creativity all under one roof. We make sure that the store captures all potential traffic, leads, and sales, bringing about great change for your business.
At The Wave Digital, we know that Search Engine Optimization for Shopify websites is not one-size-fits-all. Products, services, and brand identity differ from client to client, and each of them deserves a specialized approach. Luckily, our expertise helps us to build a customized SEO plan tailored to both you and your customers. We will work with you to understand your business inside-and-out, to optimize your performance, and outrank your competitors.
You need to think differently about SEO when it comes to e-commerce — getting a page to rank well is different from getting a product to rank well. Your sales will skyrocket when more people know your online shop is there. Not having a strong SEO strategy in place will make you lose out on brand impressions, clicks, and sales.
Don’t settle for poor SERP rankings. Contact us today for a free consultation.