How To Perform an SEO Competitor Analysis and Why It’s Important

If you want to know how well your website is performing, an SEO competitor analysis is a great place to start.

By analyzing your competitors, you can get a better understanding of what’s working for them and what isn’t.

Not only that, but you can also learn from their mistakes and avoid making the same ones yourself.

In this blog post, we’ll show you how to perform an SEO competitor analysis and why it’s important for your business.

SEO competitor analysis

What’s an SEO competitor analysis?

If you want to stay ahead of the competition, it’s important to perform an SEO competitor analysis on a regular basis. 

By doing so, you can keep track of what your competitors are up to and make adjustments to your own SEO strategy accordingly.

There are a few different ways to go about conducting an SEO competitor analysis. One way is to use a tool like SEMrush or Moz’s Open Site Explorer. 

These tools will allow you to see how much traffic your competitors are getting, what keywords they’re ranking for, and where their backlinks are coming from.

Another way to do an SEO competitor analysis is manually. This involves taking a look at your competitor’s website and seeing what you can find out yourself. 

Check out their title tags, meta descriptions, header tags, and image alt text to get an idea of their keyword targeting. 

Also, take a look at their content to see what topics they’re writing about and what kind of engagement they’re getting (comments, social shares, etc.).

Once you’ve gathered all this information, you can start working on improving your own SEO strategy. 

If you see that your competitors are ranking for certain keywords that you’re not, then make an effort to target those keywords yourself. 

If they’re getting a lot of backlinks from a particular source that you’re not, try reaching out to that source and seeing if they’ll link to you as well. And if you notice that they’re getting more engagement than you are on


Assuming you’re already familiar with your own website’s SEO and have a solid foundation to work from, it’s time to start taking a look at your competition. 

After all, they may be doing things better than you are and climbing up the search engine rankings as a result.

Competitor analysis is a key part of any SEO strategy, and there are a few different ways to go about it. 

In this post, we’ll walk you through how to perform an SEO competitor analysis so you can learn from the best in your industry and make any necessary changes to your own website.

The first step is to identify your main competitors. You can do this by simply searching for keywords related to your business on Google. 

Look at the websites that come up first in the search results and consider what makes them rank higher than your own site.

Once you’ve identified your main competitors, it’s time to start analyzing their SEO strategy. 

Take a look at their website and see how well optimized it is for the keywords you’re targeting. Check things like their title tags, meta descriptions, header tags, and image alt text to see if they’re using relevant keywords effectively.

In addition to on-page optimization, take a look at their off-page SEO as well. This includes things like link building and social media engagement. 

See if they’re getting links from high-quality websites or if they have a strong social media presence.

Finally, analyze their overall traffic


As you probably know, SEO is short for “Search Engine Optimization”. It’s a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in google and other global search engines.

One important part of any good SEO strategy is competitor analysis. By understanding what your competitors are doing, you can learn from their successes and avoid their mistakes. 

In this article, we’ll show you how to perform an SEO competitor analysis so that you can get ahead of the competition!

There are many different ways to approach an SEO competitor analysis. Here are a few key factors that you should look at:

  • Keywords: What keywords are your competitors targeting? Are they ranking for any high-traffic keywords that you’re not?
  • Backlinks: A website’s link profile is one of the most important ranking factors. Check to see if your competitors have a strong link profile by using a tool like Moz or Majestic.
  • On-page optimization: Take a look at your competitor’s website and see how they’ve optimized their title tags, meta descriptions, etc. Are they doing anything that you could be doing better?

By taking the time to understand your competition, you can make sure that your SEO efforts are focused in the right areas and that you have the best chance possible of ranking highly in search engine results pages!

What is Data Driven Marketing?

Data-driven marketing is a methodology that relies on data to drive marketing decisions and measure success. 

It is the process of using data to understand what customers want and need, then using those insights to create and deliver targeted messages that resonate with them.

The goal of data-driven marketing is to improve customer engagement and loyalty by providing relevant, personalized content that meets their needs. 

This approach requires a deep understanding of who your target audience is, what they are looking for, and how they prefer to consume information.

To collect this data, you can Use market research surveys, social media listening tools, web analytics, customer feedback forms, and more. 

Once you have gathered this data, you can use it to create buyer personas, segment your audience, and develop targeted messaging that resonates with them.

By taking a data-driven approach to marketing, you can ensure that your campaigns are more effective and efficient, resulting in improved ROI.

A woman doing SEO competitor analysis on her laptop

What Is SEO Competitor Analysis?

A competitor analysis is the process of identifying your competition and evaluating their strategies to determine their strengths and weaknesses relative to your own business. 

This information can then be used to improve your own marketing and website development strategies.

There are a number of different ways to perform an SEO competitor analysis. Some common methods include looking at competitor keyword rankings, analyzing backlink profiles, and studying social media activity.

It’s important to understand that your competition is not just other businesses in your industry who sell similar products or services. 

Your competition also includes any websites or blogs that rank highly for the keywords you are targeting. 

This is why it’s important to perform an SEO competitor analysis on a regular basis; so you can keep track of changes in the SERPs and adapt your own strategy accordingly.

How To Do Competitor Analysis

It’s no secret that competition is fierce in the world of SEO. In order to stay ahead of the curve, it’s important to regularly perform an SEO competitor analysis. By monitoring your competition, you can learn from their successes and avoid their mistakes.

There are a few different ways to go about conducting an SEO competitor analysis. One method is to use online tools such as Google AdWords’ Keyword Planner and Moz’s Keyword Explorer. 

These tools allow you to research the keywords that your competitors are targeting and estimate the amount of traffic they’re receiving for those keywords.

Another way to analyze your competition is to manually review their website and blog content. Take note of what topics they’re writing about and which keywords they’re targeting. You can also get a sense of their link-building strategy by checking out the websites that are linking to their content.

Once you’ve gathered this information, you can start to develop your own SEO strategy. Identify the areas where your competition is weak and focus on improving your own website in those areas. 

For example, if they’re not doing a good job of optimizing their website for mobile devices, you can focus on making sure yours is responsive and mobile-friendly.

By regularly performing an SEO competitor analysis, you can keep track of your competition and make sure you’re always one step ahead.

Finding SEO Competitors

Step 1: Identify Your True Competitors

In order to perform an accurate SEO competitor analysis, you first need to identify who your true competitors are. This can be tricky, especially if you sell a unique product or service.

Your direct competitors are the other companies that sell similar products or services as you do. But your indirect competitors are the companies that sell products or services that can be used in conjunction with or as a substitute for your own.

For example, if you sell software that helps businesses track their inventory, your direct competitors would be other inventory tracking software companies. But your indirect competitors could be companies that make accounting software or CRM software, because those could also be used to track inventory.

To get a complete picture of who your competition is, you need to research both your direct and indirect competitors. 

Start by creating a list of all the companies you think could be competing with you for keywords, then use Google and social media to see what kinds of content they’re producing and how well it’s resonating with their audience.

A guy doing webpage analysis on his laptop for SEO

Step 2: Conduct Page Analysis

To properly analyze your competition, you need to understand what they are doing well and identify any areas where they may be vulnerable. Here are a few things to look for as you conduct your analysis:

  • Identify their most popular pages and analyze the content. What topics are they writing about? What tone do they use?
  • Look at their social media profiles. How often are they posting? What kind of engagement are they getting?
  • Check out their backlink profile. Are they getting links from high quality websites? How many links do they have in total?
  • Analyze their website architecture. Is it easy to navigate? Is it mobile friendly?

By taking the time to understand what your competition is doing well, you can learn from their successes and avoid making the same mistakes. 

Additionally, identifying areas where they are vulnerable can help you capitalize on those weaknesses and attract more traffic to your own website.

SEO backlinks

Step 2a: Conduct a Competitor Backlink Analysis

The first step in any competitor analysis is to gather data. In the SEO world, this means understanding what backlinks your competitors have. 

This will give you valuable insights into their link-building strategies, which you can then use to improve your own backlink portfolio.

There are a few different ways to conduct a competitor backlink analysis. The most basic approach is to simply Google “[competitor] backlinks.” 

This will bring up a variety of link-related blog posts and articles, many of which will list the top websites linking to your competitor.

You can also use a number of different tools to get more granular data on your competitor’s backlinks. 

Moz’s Open Site Explorer and Majestic’s Site Explorer are two of the most popular options. Both tools provide detailed information on each backlink, including its anchor text and PageRank.

Once you have gathered all of this data, it’s time to start analyzing it. Look for patterns in the types of links your competitor has acquired. Are they mostly dofollow or nofollow? 

What anchor text are they using? Are their links coming from high-quality websites?

Answering these questions will give you a good idea of what kinds of link-building strategies are working well for your competitors, which you can then replicate (or improve upon) for your own website.

A man using SEO keyword tool on his laptop

Step 3: Focus on Keywords With High ROI

When you’re ready to start your SEO competitor analysis, the first step is to focus on keywords with a high ROI. In other words, you want to find keywords that will bring in a lot of traffic and convert well.

To do this, you can use a variety of tools, including Google AdWords Keyword Planner and Moz Keyword Explorer. Start by entering your competitor’s URL into the tool and then look at the results.

Pay attention to the keywords with a high search volume and low competition. These are the ones you want to target. Once you have a list of target keywords, you can start creating content around them.

Make sure to include the keywords in your title, meta data, and throughout the body of your content. By doing this, you’ll be more likely to rank for these terms and drive traffic to your site.

A girl creating content for SEO

Step 4: Create and Execute a Content Plan

Assuming you’ve followed the previous steps in this guide, by now you should have a firm understanding of your target audience, what they want, and how your competitors are currently trying to reach them. The next step is to start developing your own content strategy.

Here are a few questions to help get you started:

  • What type of content will be most effective in reaching my target audience?
  • How often should I be creating new content?
  • What resources do I need to create this content (i.e. writers, designers, etc.)?

Once you have answers to these questions, it’s time to start putting together a content calendar. This will help you stay organized and on track with your content strategy. Again, there are a number of different ways to go about this – find what works best for you and your team.

Once your content calendar is created, it’s time to start executing on your plan. This is where the rubber meets the road – all of your planning and hard work up until this point will come together in the form of high-quality, targeted content that will reach and resonate with your audience.

Tracking SEO progress on a laptop

Step 5: Track Your Progress

Assuming you’ve followed the steps outlined in the previous sections, it’s time to start tracking your progress. 

This will involve regularly monitoring your SEO metrics, as well as those of your competitors. Doing so will give you a good idea of how your efforts are paying off, and where you need to improve.

There are a number of different metrics you can track, but some of the most important ones include:

  • Search engine rankings: Keep track of where you and your competitors rank for key keywords.
  • Website traffic: Monitor how much traffic your website is getting, and compare it to your competitors.
  • Backlinks: Keep track of the number of backlinks you’re getting, and compare it to your competitors.
  • Leads/sales: If you’re generating leads or sales from your website, make sure to track how many you’re getting each month. Again, compare this to your competitors.

There are many other metrics you can track as well, but these should give you a good starting point. 

Regularly tracking your progress will help ensure that you’re on the right track with your SEO efforts, and allow you to make necessary adjustments along the way.

SEO Competitor Analysis Template

Step 6: Cover All Bases With an SEO Competitor Analysis Template

Once you have all of your competitor data, it’s time to start putting together an SEO competitor analysis template. 

This will help you determine where your competitors are strong and where they are weak. It will also help you identify any areas where you may have an advantage.

There are a few different ways to approach this. You can either use a pre-made template or create your own. If you decide to go the DIY route, here are a few things to keep in mind:

  • Make sure you include all of the relevant information. This includes things like keyword rankings, traffic data, backlink profiles, etc.
  • Organize the data in a way that makes sense to you. This will make it easier to spot patterns and trends.
  • Don’t forget to include your own data! This is just as important as your competitors’ data.
  • Use graphs and charts to visualize the data. This can be helpful in spotting trends that might otherwise be difficult to see.

Once you have all of your data organized, it’s time to start analyzing it. Here are a few things to look for:


In conclusion, an SEO competitor analysis is a critical part of any good SEO strategy. By understanding what your competitors are doing, you can learn from their mistakes and capitalize on their successes. 

Additionally, by keeping an eye on your competition, you can stay one step ahead in the ever-changing world of SEO.

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