How to Get Your Web Page Optimized the Right Way and Get An Edge Over Your Competitors
To get your website ranked in the top results, you need an optimized website and incoming links to your site’s pages. Much of the emphasis is on building links, but many businesses make many mistakes with their on page SEO. What is on page SEO?
It is simply the process of optimizing the meta data information. This means data that communicates to both the search engines and the users what your website is about. To many people, on page SEO is a matter of putting the target keywords in the proper HTML tags, but it is far more than that.
Yes, making sure your HTML tags are optimized is critical. But this is one of the easiest parts of on page SEO. There are many other things that you need to do to increase your rankings and get an edge over your competitors. Here’s how we can help.
Start By Researching the Best Keywords to Target
Your campaign must start off by targeting the right keywords. You don’t want to waste time ranking for keywords that do not convert into leads and sales. You must understand keyword intent or your campaign will attract untargeted traffic.
Wave Digital puts a lot of emphasis on evaluating which keywords you should target for your business. We put a lot of research into looking at competitors, diving into your market, and establishing intent for various types of keywords. As a result, your campaign will have a strong foundation to build on.
Create High Quality, Engaging and Relevant Content
Filler content for your optimized pages is not acceptable. Google ranks websites that provide the most value to their users. That’s why you have to make sure that the content you’re creating for optimized pages is high quality.
You want to go beyond quality content as well. It’s important that you’re providing information relevant to the user’s search.
Semantic Content Analysis
Wave Digital is an on page SEO expert that uses semantic content analysis to make sure your content is on the mark. We go beyond the main topic of the keyword. We dive into figuring out relevant sub-topics to be as relevant as possible to your target audience.
In addition, our on page SEO services analyzes the keywords that the top ranked pages are using. Google uses related keywords to determine what a web page is about. For example, how does Google distinguish a search for “apple” the fruit and “Apple ” the tech company?
Google looks for keywords that are related to the fruit. The related keywords may include fruit, core, seedless, recipes, and nutrition. For Apple the tech company, related keywords may include iPhone, MacBook, iPad, refurbished, discount, etc.
Our on page SEO services make sure that these semantic keywords are used in your content. These semantic keywords will communicate to Google that the target keyword you are trying to rank for is relevant to the specific user search. As a result, it’s more likely to rank higher than a normal optimized page without the semantic keywords.
If you want to see if your webpages are properly optimized, you can ask for a custom SEO audit.
Optimization of Page Load Times
Google ranks websites based on various ranking factors, but did you know that the loading speed of your website affects your rankings? The reason why Google focuses on this is because long loading times translate to a poor user experience. Many users get frustrated and end up abandoning the website.
This means that you must optimize for page speed. There are many things that you can do from compressing your image sizes, minifying your code, enabling file compression, allowing browser caching, to using a CDN. This is one of the more technical aspects of SEO that requires an on page SEO expert to work on.
Mobile and User-Friendly Design
Another thing that Google wants is for your website to be mobile-friendly. A lot of people aren’t aware that the desktop search results are actually different from the mobile search results. The reason why is because many websites optimize poorly for mobile users.
While page speed is one vital element, there are several others. You must use a mobile-friendly design like responsive design. Your navigation menu has to be well-organized. The text on your website has to have high readability. The buttons must be easy to click on a mobile device.
It all comes down to making sure that you are providing the optimal browsing experience to your website visitors. Doing this requires a knowledge of both web design as well as technical SEO.
Website and Link Structure
Then there is the link structure of your website. You are going to be building links to your website. In order to get full value out of these links, you must make sure that the link value to your main page is passed down to the other pages on your website. This is called internal linking.
You must have a strong link structure so that you enable all of your webpages to perform well in the search engine results. This is something that very few SEO companies understand.
On Page SEO Can Provide Quick Results
If you’re already ranking decently for many of your webpages but still need help getting to the top positions, on page SEO services can make a huge difference. You can see a big increase in rankings in a matter of days by making the right changes.
Wave Digital can help ensure your on page SEO is optimized to its fullest potential. To get an idea of what we can do for you, take a look at the results we’ve created for our clients.
Get in touch with us today. We’ll give you a free consultation and walk you through the whole process.
Our link building services are performed by digital experts that are adept in content marketing, PR and SEO. We ensure that your company gets the organic leads it deserves.
At Wave Digital, we offer numerous digital marketing solutions to help companies scale by bringing in more organic traffic. To improve your reach and get you more website visitors, we use link-building (think of it like little signposts that lead back to your site).
Short-term goals expect accomplishment in a short period of time, such as trying to get a bill paid in the next few days.