Keyword Research Built On Locations
One of the most challenging things about kicking off a national campaign is to go after the right keywords. Our keyword research team carefully analyzes the best search terms in the locations you are trying to target for your various businesses. This is critical as the wrong keywords can hurt your campaign before it even gets started.
We understand that there are many nuances to each location. There are things like city nicknames, neighborhoods, and specific areas. We approach research from the perspective of locals, by building tightly themed keywords, and by identifying the best keyword opportunities.
Local Specific Content for National Brands
Content is a key component of any SEO campaign and it’s no different for national campaigns. We approach content for location-specific businesses in two ways. First, we make that your content is congruent to the geographic search modifier so that it is relevant to the user.
Second, we put a lot of effort into understanding the characteristics of the location to enhance the content. For example, using terms like the “art district” or “Madison Ave.” in your content appeals to locals. It enhances relevancy, adds familiarity, and makes more sense to people in the right context.
And of course, we make sure the content is well-written and is composed of high-quality information. We aim to make the content engaging to your website visitors while also being optimized for the search engines. This helps your page rank while also helping the content convert into leads and sales.
Citations and Links to Build Rankings
Our national SEO services will rely on building citations and links to help increase your rankings. Some companies are still relying only on local citations for their local business clients. This doesn’t make sense as many of these citations are easy to acquire.
Focusing on link building is what’s going to help you rank in the top of the search results. You need to get an edge by not only building links, but by also building quality links. Going after low quality links can actually hurt your campaign.
Onpage and Technical SEO to Help You Get Ahead of the Competition
National SEO is similar to normal SEO in that you need to have your onpage ranking factors and technical SEO to be properly optimized. But things get more complex as you’re trying to rank for the local search results. We are experts when it comes to onpage and technical SEO.
In competitive markets and locations, what usually sets websites apart with similar link counts and citations is the onpage factors. By working with us, you’ll be benefiting from our expertise of the local-specific onpage factors and technical SEO that play a large role in the search rankings.