If you have a business that services the entire country, a big brand with widespread presence, or a chain with multiple storefronts, you need to have a strong SEO strategy. You need a strong national SEO strategy to reach your entire customerbase. Wave Digital know how to build a SEO strategy that can help increase the search traffic and presence of all your locations.
If you are managing a single local businesses, the process for building a SEO campaign is very simple. All you have to do is to build a campaign on your city, various neighborhoods, zip codes, and even certain geographic zones. Trying to do this for a brand with multiple locations makes this far more complex.
You’ll have to build a SEO campaign for each one of your locations or figure out how to design the geo-specific portions of your website to relevant location based searches. There are many things that can be confusing. Here are some questions that you may have:
– Should you build a separate website for each location?
– How should you utilize resources to make sure each location gets the attention it deserves?
– What is the best way to manage a SEO campaign for multiple locations for your organization?
– Will there be penalizations for having multiple local SEO listings under the same brand?
As a national SEO company, we know what works and what doesn’t. We’ve worked with many clients that have had to deal with the confusing and challenging task for building a national search campaign.
Our services are designed to be comprehensive. We start out by figuring out what your SEO goals are for overall brand. We than work with you to come up with a structure for the campaign and roll everything out in an efficient and effective manner. You can get an idea of what to expect by looking at our franchise SEO work.
One of the most challenging things about kicking off a national campaign is to go after the right keywords. Our keyword research team carefully analyzes the best search terms in the locations you are trying to target for your various businesses. This is critical as the wrong keywords can hurt your campaign before it even gets started.
We understand that there are many nuances to each location. There are things like city nicknames, neighborhoods, and specific areas. We approach research from the perspective of locals, by building tightly themed keywords, and by identifying the best keyword opportunities.
Content is a key component of any SEO campaign and it’s no different for national campaigns. We approach content for location-specific businesses in two ways. First, we make that your content is congruent to the geographic search modifier so that it is relevant to the user.
Second, we put a lot of effort into understanding the characteristics of the location to enhance the content. For example, using terms like the “art district” or “Madison Ave.” in your content appeals to locals. It enhances relevancy, adds familiarity, and makes more sense to people in the right context.
And of course, we make sure the content is well-written and is composed of high-quality information. We aim to make the content engaging to your website visitors while also being optimized for the search engines. This helps your page rank while also helping the content convert into leads and sales.
Our national SEO services will rely on building citations and links to help increase your rankings. Some companies are still relying only on local citations for their local business clients. This doesn’t make sense as many of these citations are easy to acquire.
Focusing on link building is what’s going to help you rank in the top of the search results. You need to get an edge by not only building links, but by also building quality links. Going after low quality links can actually hurt your campaign.
National SEO is similar to normal SEO in that you need to have your onpage ranking factors and technical SEO to be properly optimized. But things get more complex as you’re trying to rank for the local search results. We are experts when it comes to onpage and technical SEO.
In competitive markets and locations, what usually sets websites apart with similar link counts and citations is the onpage factors. By working with us, you’ll be benefiting from our expertise of the local-specific onpage factors and technical SEO that play a large role in the search rankings.
Ready to get started? You can get a free SEO audit.
As an entrepreneur and dispensary owner, you need to promote your cannabis products in a certain way to adhere to federal regulations. Many media properties won’t let you advertise your products on their websites or platforms, making it more difficult to get your products in front of buyers.
The industry is so tightly regulated that it’s imperative that you let a digital marketing agency that specializes in cannabis to take the reigns.
If you’d like to learn more about how we can get your cannabis dispensary more sales, get in touch here for a free consultation.
