Casino directories that actually accept submissions
Directory submission is the least glamorous job in iGaming SEO and one of the few that still reliably moves something. Not because the links pass much equity — most of them don't — but because a licensed operator that appears in forty independent databases under the same name, licence number and URL is an operator that Google and the AI assistants can confirm exists.
Below is every directory, review portal and trust platform we currently submit client brands to, grouped by what they are. Where a listing is free it says so. Where the free tier exists but position is sold, it says that too.
Read the cost column carefully. On the big review portals, inclusion is free and editorial — you cannot buy your way past a bad licence or an unresolved complaint queue. What money buys is placement in the toplists, which is a media spend, not a listing.
Major casino review portals
The highest-traffic player databases. Free to be listed, but every one of these opens a test account, deposits, plays and attempts a withdrawal before publishing. These are also the sources AI assistants lean on most heavily when asked to name a trustworthy casino.
| Directory | Domain | Cost | What it is |
|---|---|---|---|
| Casino Guru | casinoguru.com | Free | Largest independent player database plus a complaint resolution centre. A resolved complaint record here is worth more than the listing. |
| AskGamblers | askgamblers.com | Free | 1,600+ reviewed casinos scored by their CasinoRank algorithm. Unlicensed operators are not published. Complaint service is free to both sides. |
| Casino.org | casino.org/get-listed/ | Free | Has a dedicated get-listed form and a 25-step review process. One of the cleanest submission routes on this list. |
| LCB | lcb.org | Free | Latest Casino Bonuses. Listing plus an active forum where operator reps are expected to show up and answer players. |
| Casinomeister | casinomeister.com | Free / accredited | Strictest vetting in the sector. The accredited list is a genuine trust signal; getting on it takes a clean record, not a budget. |
| ThePOGG | thepogg.com | Free | Review site and ADR service in one. Signing up to their dispute process is itself a credibility marker. |
| SlotCatalog | slotcatalog.com | Free | 2,300+ casino reviews, 31,000+ slots, SlotRank data. Available in 23 languages, which makes one listing do work across markets. |
| Casino Listings | casinolistings.com | Free | Long-running database with free games and a bonus index. Old domain, still indexed well. |
| Online Casino Reports | onlinecasinoreports.com | Free / commercial | Multi-market portal operating since the early 2000s. Editorial listing plus paid toplist placement. |
| Casinos Analyzer | casinosanalyzer.com | Free | Bonus-led aggregator with very deep no-deposit coverage. Fast to publish new brands. |
| NoDepositKings | nodepositkings.com | Free | Worth it only if you run no-deposit offers. Submit the offer, the listing follows. |
| AllFreeChips | allfreechips.com | Free | US-facing bonus and free chip database with an established forum community. |
| SlotsCalendar | slotscalendar.com | Free / commercial | Bonus calendar format. Good for recurring promo exposure rather than a one-off listing. |
| CasinoTopsOnline | casinotopsonline.com | Free / commercial | Multi-market review portal with country-level toplists. |
| Bojoko | bojoko.com | Free / commercial | UK and Nordic focus. Operators can maintain their own listing data, which is unusual and useful. |
| Casinority | casinority.com | Free | Smaller independent review site, quick turnaround, accepts newer brands. |
| BonusFinder | bonusfinder.com | Commercial | Affiliate-first. Inclusion generally means an affiliate deal rather than an editorial submission. |
| Gambling.com | gambling.com | Commercial | Listed public affiliate group. Go through their commercial team, not a submission form. |
| CasinoBonusCA | casinobonusca.com | Free / commercial | Canada-first but expanding. Reasonable route for CA-licensed and Ontario brands. |
| Listing.Casino | listing.casino/submit-casino-listing | Free | Crypto-leaning directory with an open submission form covering games, bonuses and payment methods. |
Crypto and Bitcoin casino directories
Lower barrier to entry, faster to publish, and the only realistic option for brands running on a Curaçao or Anjouan licence with no fiat rails. Several of these are the primary sources AI assistants cite when asked about crypto casinos, which makes them disproportionately valuable relative to their traffic.
| Directory | Domain | Cost | What it is |
|---|---|---|---|
| BitcoinTalk | bitcointalk.org | Free | Not a directory — an announcement thread in the Gambling board. Still one of the oldest crypto-gambling corroboration sources there is. Requires an active account. |
| Cryptwerk | cryptwerk.com | Free | Directory of businesses that accept crypto. Open submission, gambling category included. |
| CasinosBlockchain | casinosblockchain.io | Free | Crypto-only review site covering provably fair mechanics, which most generalist portals skip. |
| BitcoinChaser | bitcoinchaser.com | Free / commercial | Long-standing Bitcoin gambling portal with bonus and review sections. |
| CryptoCasinos | cryptocasinos.com | Commercial | Exact-match domain, strong rankings, commercial placement only. |
| CoinCasinos | coincasinos.com | Commercial | Toplist format. Affiliate deal rather than a submission. |
| BitcoinCasinos | bitcoincasinos.com | Commercial | Same model. Useful for reach, not for a free foundational listing. |
| CryptoGamblingNews | cryptogamblingnews.com | Free / commercial | News angle. A launch announcement often gets picked up where a listing request would not. |
| CryptoGambling.tv | cryptogambling.tv | Free / commercial | Streamer-adjacent audience. Better fit for brands with an active Kick or Twitch presence. |
Trust, review and dispute platforms
Not directories in the SEO sense, but they occupy the brand SERP and feed the same entity graph. If you do nothing else on this page, claim these — an unclaimed Trustpilot profile with a 2.1 average is the first thing a cautious player finds.
| Platform | Domain | Cost | What it is |
|---|---|---|---|
| Trustpilot | trustpilot.com | Free profile | Has a dedicated gambling services category. Free claim, paid tier for review invitations and widgets. |
| Sitejabber | sitejabber.com | Free profile | Secondary review platform, frequently surfaces in branded searches. |
| ScamAdviser | scamadviser.com | Free claim | Auto-generates a trust score whether you engage or not. Claiming it lets you correct company data. |
| eCOGRA | ecogra.org | Paid certification | Testing and certification body. The seal is the point; the directory listing comes with it. |
| IBAS | ibas-uk.com | Paid membership | UK ADR body. Mandatory in practice for UKGC operators, and the member list is a clean listing. |
| Gambling Commission register | gamblingcommission.gov.uk | Licence fee | The public licence register. If you hold a UKGC licence you are already listed — link to it from your own site. |
| MGA licensee register | mga.org.mt | Licence fee | Same logic for Malta. A gov-domain corroboration source most operators never cite. |
iGaming B2B and affiliate directories
Aimed at the trade rather than players. Worth doing if you run your own affiliate programme or sell B2B — these are where affiliate managers, media buyers and suppliers look, and the links are usually cleaner than player-facing portals.
| Directory | Domain | Cost | What it is |
|---|---|---|---|
| GPWA | gpwa.org | Free | Gambling Portal Webmasters Association. Affiliate programme listings and a forum where operators answer publicly. |
| Affiliate Guard Dog | affiliateguarddog.com | Free | Rates affiliate programmes on terms fairness. A clean rating here recruits affiliates for you. |
| Casino Affiliate Programs | casinoaffiliateprograms.com | Free / commercial | CAP. Programme directory plus forum, still one of the better-known trade hubs. |
| AffiliateRoulette | affiliateroulette.com | Free / premium | Publisher and programme directory. Free unclaimed listings, paid premium positions. |
| Affiverse directory | affiversemedia.com | Paid | Curated B2B directory run alongside their media arm. Sales-led. |
| Affpaying | affpaying.com | Free | Network and programme reviews. Open submission, real reviewer community. |
| Affbank | affbank.com | Free | Offer and programme aggregator, useful for recruiting media buyers. |
| iGaming Business | igamingbusiness.com | Paid | Trade publication with a supplier directory. Expensive, high credibility. |
| SBC | sbcnews.co.uk | Paid | Sports Betting Community. Directory sits alongside their events, so it bundles well with a conference spend. |
| Gambling Insider | gamblinginsider.com | Paid | B2B directory and magazine. Supplier-focused rather than operator-focused. |
General web directories that accept gambling
The old-fashioned kind. Most general directories exclude gambling outright, so the ones that don't are worth knowing. Low individual value, genuinely useful in aggregate for a new domain with nothing pointing at it.
| Directory | Domain | Cost | What it is |
|---|---|---|---|
| Gamblersdir | gamblersdir.com | Free | Categorised casino link directory, open to webmaster submissions, submission rules on the homepage. |
| Best Games Directory | best-games-directory.com | Free / paid | Human-edited gambling and gaming directory. One free listing per site, deep links allowed, no subdomains. |
| Directory Critic | directorycritic.com/gambling-directory-list.html | Free | Not a directory — a rated index of gambling directories, flagged free, reciprocal or paid. Start here when you want more of these. |
| HotvsNot | hotvsnot.com | Free / paid | Human-edited general directory with a Games > Gambling > Casinos branch. |
| ProLinkDirectory | prolinkdirectory.com | Free | Free casino category submission. Old-school, low value, harmless. |
| World Casino Directory | worldcasinodirectory.com | Free / commercial | Primarily land-based venues with maps and news, plus an online section. Strong domain. |
| CasinosAvenue | casinosavenue.com | Free | Geolocated casino finder covering land-based and online. |
| AlternativeTo | alternativeto.net | Free | Crowd-sourced alternatives database. Accepts gambling sites, and pages rank for "X alternatives" queries. |
| Blogarama | blogarama.com | Free / paid | Blog directory. Only worth it if your casino runs a real content blog. |
| Jasmine Directory | jasminedirectory.com | Paid | One of the few surviving paid general directories that still reviews submissions properly. |
| SoMuch | somuch.com | Free | Free general directory with a gambling branch. |
Company and business profiles
Nobody thinks of these as casino directories, which is exactly why they are under-used. They are how a licensing body, a payment provider or a language model confirms the company behind the brand is real.
| Platform | Domain | Cost | What it is |
|---|---|---|---|
| Crunchbase | crunchbase.com | Free tier | Company profile with founders, funding and location. Heavily scraped, which is the point. |
| LinkedIn company page | linkedin.com | Free | Non-negotiable. Usually ranks page one for the brand name within weeks. |
| F6S | f6s.com | Free | Startup profile. Accepts gaming companies where Product Hunt will not. |
| Owler | owler.com | Free claim | Competitive intelligence profile, auto-created. Claim and correct it. |
| SimilarWeb | similarweb.com | Free claim | Traffic profile generated automatically for any domain. Claiming lets you set the category and description. |
| Companies House / registry | varies by jurisdiction | Free | Whatever registry your entity sits in. Cite it from your own footer — it is the strongest corroboration signal you own. |
Regional and language-specific portals
If you hold a market-specific licence, a single listing in the right local portal beats ten international ones. These are the ones we return to most often.
| Portal | Market | Domain | Notes |
|---|---|---|---|
| CasinoHEX | Multi-market | casinohex.org | Country-specific subdomains across AU, CA, NZ, IN, ZA and more. |
| Nettikasinot | Finland | nettikasinot.org | Long-running Finnish portal, strong domain in a high-value market. |
| Kasinohai | Finland | kasinohai.com | Reviews and bonus coverage for FI players. |
| Casinofeber | Sweden | casinofeber.se | Spelinspektionen-licensed operators only. Do not bother without an SE licence. |
| Casino.nl | Netherlands | casino.nl | KSA-licensed brands only. |
| OnlineCasinosDeutschland | Germany | onlinecasinosdeutschland.com | GGL-compliant listings for the German market. |
| CasinoCanada | Canada | casinocanada.com | National coverage plus an Ontario section. |
| SevenJackpots | India | sevenjackpots.com | The reference portal for INR-accepting casinos. |
| Pokies.net | Australia | pokies.net | AU-facing, pokies-led, offshore-friendly. |
| Casinos.com.br | Brazil | casinos.com.br | Increasingly important as the regulated BR market settles. |
How to submit without wasting the effort
- Lock your NAP first. Fix one exact company name, one licence number, one address, one support email on your own domain, and one canonical URL. Every listing uses those strings verbatim. Variations are what stop the corroboration working.
- Write three descriptions once — roughly 50, 150 and 400 words — and reuse them. Different lengths, same facts, same entity vocabulary.
- Start with the trust platforms. Claim Trustpilot, ScamAdviser and LinkedIn before you touch a single link directory. They take an afternoon and they own your brand SERP.
- Then the free editorial portals. Casino Guru, AskGamblers, Casino.org, LCB, SlotCatalog, Casinomeister. Expect a test account, a deposit and a withdrawal attempt. Make sure KYC and cashouts are genuinely working before you ask.
- Then the long tail. Crypto directories, general directories, regional portals. Batch these — an hour a week gets through the list inside a quarter.
- Track the live URLs in a sheet. Directory listings go stale, sites get sold, profiles get unclaimed. Re-check every six months.
One thing operators consistently get wrong: submitting before the product is ready. A rejection from Casinomeister or a blacklist flag from AskGamblers is far harder to undo than a delayed listing. If complaints are unresolved or withdrawals are slow, fix that first.
Common questions
Do casino directory links still help SEO?
The links themselves are mostly nofollow or sponsored, so treat direct equity as close to zero. What they do is corroborate. A brand repeated consistently across dozens of independent databases is a brand that search engines and AI assistants can verify — and verification is what decides whether you get named in an answer. Directories are entity work, not link building.
Are casino directory submissions free?
Most of the major review portals list operators for free at editorial discretion. Paid placements sit alongside the free listings and buy position in a toplist, not inclusion in the database. Anyone selling you inclusion on Casino Guru or AskGamblers is selling something else.
What do I need before submitting?
A live site, a verifiable licence number, a registered company name and address, working KYC and withdrawal flows, terms that survive a careful read, and a contact address on your own domain. The larger portals will test all of it.
How long does a listing take?
Small directories publish within days. The major portals run test accounts and real withdrawals first, so two to eight weeks is normal — and rejection is a real outcome if the licence or complaint history does not hold up.
Should I use a bulk directory submission service?
No. The services that will take a gambling site are submitting to the same few hundred dead general directories every other client is in, and none of them can get you onto the portals that matter, because those require a human review you cannot outsource.
Want this done rather than read?
We run directory and entity submission as a fixed engagement for iGaming operators — NAP lock, descriptions, submissions, and a tracked sheet of live listings you keep.
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