In all forms of digital marketing press it isn’t uncommon to hear phrases like “SEO is dead” or “SEO doesn’t work anymore.”
This couldn’t be further from the truth. SEO is still as big a priority for online business as ever before. Not only is it still alive and well, with increased online competition it is more vital than ever before to not only engage in SEO, but also to ensure it is done to a high standard.
Even when your business reaches that coveted position 1 for your most important keywords, you can’t stop there. Whilst you’re at the top everyone below you will be working hard trying to usurp you from your Google throne. This is why continuing your SEO strategy for the indefinite future, unless you shut your doors or your website becomes of no use to you.
SEO has a number of distinct phases during a campaign, so when you feel you may have reached the end of SEO there will always be another phase ready to drive your online business to the next level.
Phase 1 – Research and Strategy
The first and most important part of any SEO campaign is to nail the research and create a suitable campaign strategy for your website. If you do not target the right keywords, or successfully gauge the strength of your competition and market, then even the most well-executed SEO plans would be in vain. This is where the help and guidance of a professional SEO agency will play into your hands.
Phase 2 – Implementation
Once you have your SEO plan ready to go you will begin to optimise your website across a number of different areas. The time and potential cost of this phase will depend on a number of factors such as your website platform and any existing SEO work that has been done before.
Phase 3 – Monitoring and Adjustments
Now you’ve made your changes and your site is optimised it is important for expert SEO professionals to track and monitor changes to both your search engine visibility and the effectiveness of changes that have been made. Depending on performance, it may be that some areas need improvements or the monthly strategy may need to be amended.
Phase 4 – Expanding Your Strategy
It could be that your website is maximising its search engine potential and there isn’t room to grow, or maybe that a new line of products or services need promoting as well. Without an on-going SEO strategy it would be more difficult to capitalise online as your business grows and prospers. A new website platform may become available or you may rebrand and change domain. These are all delicate SEO operations that can go very badly wrong without the guidance of expert SEO specialists.
Your Specialist SEO Agency
Whether you want to take your SEO strategy to the next level, or are just starting out in the search engine arena, we are here to help guide you every step of the way. Get in touch with our friendly team to see how we can drive your business growth today.