To drive more traffic to your website and customers through your door, you’re going to need a tailored marketing solution. Wave Digital specializes in cannabis dispensary marketing by combining years of experience, technology and innovative strategies to boost your cannabis brand’s online presence.
Cannabis Dispensary Marketing
Our Cannabis Marketing Experience
With 15 years of combined cannabis marketing experience, we’ve learned the ins and outs of building tailored cannabis marketing strategies. We reinforce all online communication and messaging between your cannabis dispensary and your customers.
Technology has become a part of our daily lives, making it now more important than ever to focus on digital channels to drive business to physical stores. Digital strategies should be a prominent part of your marketing plan; we diligently optimized search engine marketing and an array of content assets to expand your reach and bring more customers through your doors.
Cannabis Dispensary SEO Marketing
Search Engine Marketing or Search Engine Optimization (SEO) improves your brand’s visibility organically on search engines like Google. By making adjustments to your website and introducing cannabis content, we add search engine friendly elements to help you rank higher on search engine page results (SERPs).
Search engines rank your website based on a number of factors, from website architecture to the number of backlinks you have on high-quality websites. We approach your digital marketing strategy using a number of elements that are vital in search engines perceiving you as more trustworthy.
Optimizing Your Cannabis Website
Your cannabis dispensary website is the first port of call when a buyer searches for you. That means it has to be user-friendly and optimized for customers that are willing to buy (also known as conversions).
We take several steps to ensure that your site is search engine friendly and optimized for conversions:
- Menu: your website’s visitors need to find your products and information easily. We evaluate your current menu and make adjustments to improve the user experience.
- Promotions page: research has shown that around two-thirds are more inclined to make a first-time purchase if they’re offered a discount. We set up or optimize your deals page to target potential buyers and loyal customers based tailored to your target audience.
- Maps and directions: it’s essential to add a link to your Google Maps listing, allowing local customers to find your cannabis dispensary easily.
- NAP: short for name, address and phone number, contact information helps local buyers get in touch with your store. It’s also essential for local SEO purchases to build trust with search engines.
- Blog: we develop and maintain a blog that’s full of rich content based around cannabis topics. Regularly scheduled content positions you as a top cannabis dispensary, alongside making your website more visible using carefully selected keywords.
- Directory listings: we make your reviews visible on your website and coordinate between Leafly and Weedmaps to make it easy for your buyers to leave reviews.
Why Wave Digital?
With over 10 years of industry experience in cannabis and digital marketing, our skillset has positioned us as one of the most progressive agencies. We don’t use shady tactics; all of our processes are completely whitehat and are designed to create and implement ROI-focused campaigns.
As an entrepreneur and dispensary owner, you need to promote your cannabis products in a certain way to adhere to federal regulations. Many media properties won’t let you advertise your products on their websites or platforms, making it more difficult to get your products in front of buyers.
The industry is so tightly regulated that it’s imperative that you let a digital marketing agency that specializes in cannabis to take the reigns.
If you’d like to learn more about how we can get your cannabis dispensary more sales, get in touch here for a free consultation.