Backlink audit Service

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Backlink Audit Service

If you are into SEO, you would be aware of the fact that Google uses more than 200 factors to rank a site. We know the nitty-gritty of some of the factors, others are ambiguous while a handful are not known at all.

How Backlink Penalty Hurts Your SEO and How to Avoid it

Nevertheless, all experts agree that backlinks are one of the most critical factors in the ranking of any site. For example, Backlinko found out after analysis of more than 11.8 million Google search results.

What this means is that you not only need to get quality backlinks to stand any chance of breaking into the top ten (i.e., the first page of Google) of the search results but also need to get rid of spam links that are linking to your site. Otherwise, be prepared to get a backlink penalty from Google and risk the chance of getting your entire site (or some particular pages) vanished from Google search results (or SERPS).

We know that you are scratching your head on what exactly is a quality backlink, and how you can avoid the penalty from Google to ensure you remain on the first page of SERPS.

Well, you need not worry as the Wave Digital, a growth digital marketing agency, has created a comprehensive guide of all these seemingly confusing terms. We will also explain how to conduct a link penalty analysis to avoid the strike from Google so that you can continue enjoying the perks of being on the first page of the search engine.

What are backlinks?

Before we dig deeper into what exactly is a backlink penalty, let’s develop a clear understanding of a backlink.

A backlink is a link that you get to your article or a page on your website from another website. If you are getting a link from a credible source, i.e. high authority website, that signals to search engines about your high-quality content. Also, a quality backlink brings in more traffic.

All this helps you to rank higher in the search results.

That is why we said in the beginning that the higher quality backlinks you get, the higher the chances of ranking in the top ten.

Why choose Wave Digital

At Wave Digital, we put the companies we partner with at the center of everything we do. From building your online presence to boosting your conversions, we bring in real traffic to scale your business through digital lead generation.


When you grow, we grow — we use trackable and measurable digital methods to ensure you generate more brand exposure, online traffic and conversions.

High Quality Links

Spammy backlinks are a bad investment, we scale your marketing by only using premium backlinks for our link-building.

Live Chat Support

Need a little help? Talk to us 24/7 through our live support and we’ll be able to answer all of your questions.


Our optimization team consistently evaluates your campaign, makes necessary changes and always keeps you in the loop with ROI-centric reporting.